Challenges of Transforming a Traditional Brick-and-Mortar Store Essay

1.Reconcile the creative thinker of merchandising aromatics over the Internet with a functional approach to commercializeing. Is the idea basically sound?Although a net-based selling aromatics dodge does not guarantee success, however there ar many benefits on electronic intercommunicate-based deals. The benefits Celia fag end get from the web-based crease if she launches the web web site correctly are there is a potential to increase her tax income.The ability to fly off the handle her business into global markets.The ability to remain airfoil 24 hours a day, seven days a week without additional damage.The ability to trim the cost of doing businessCan rate the client joy rough her production forget parent more(prenominal) businessCelia is very knowledgeable on aromatics products because she can be successful by selling online. Many sight do not animated in a city where their favorite product being offered and they are leave behinding to purchase it from on- line. Celia can take advantage of the growing internet market to launch her scent products. Celia take ups to manage her web site properly and use the right strategies to conjure her products. Celia needs to pick the correct tool to promote her product and make it available for the on-line customer.In order to be successful in web-based sales, Celia need pack the followingsShe need to understand her target customeroffer the customer what they wantMake trusted the web site easy to navigate childly program of the web site create user friendly website Make sure the web site is fast, simple checkout processAssure customers that their online proceeding are secure.Keep the web site up to dateHire a professional web designer to create and maintain the web site.2.What should Celia do? Reference your recommendations to the text or presentation.The first step Celia should take is, she need to select an all-in-one e-commerce internet serve up that includes web page editor, shopping card software, design templates, payment processing. Using the all-in-one e-commerce internet service will allow Celia to launch an attractive online store which will promote more sales. Celia should stress on a niche in the market.Celia should market her products online by rise affectionate networking accounts such as Facebook or Twitter. With the social network Celia can start blog about her products and the uniqueness of the products that she offering. She can also offer discounts to the readers who reads her blog or whoever connected with her. She can attract visitors by giving away freebies through the social network Celia should promote her web site online and offline. One-way of promoting will be giving additional discount to people who orders from online. The last step to develop an effective research engine to optimize her strategy, cheap or lower cost website cannot offer the extensive customer service. Therefore, Celia should consider getting a professional website d esigner who has referrals and creditability to act the job that she requires.3.Comment on Table 1 and the radiation diagram of sales.MonthNumber of Online Transaction Total Monthly Dollars Sales reasonable Monthly Dollars Sales January2 $ 19.72 $ 9.86 February13 $ 598.69 $ 46.05 March4 $ 103.29 $ 25.82 April6 $ 208.86 $ 34.81 May20 $ 826.58 $ 41.33 June4 $ 98.57 $ 24.64 July2 $ 16.60 $ 8.30 awful1 $ 7.29 $ 7.29 September4 $ 114.28 $ 28.57 October5 $ 106.54 $ 21.31 November10 $ 233.54 $ 23.35 December25 $ 1,026.89 $ 41.04 second-rate per month8 $ 280.07 $ 35.01 Yearly Total96 $ 3,360.85 n/a1st 2nd 3rdThe highest sale of the monthDecemberMayFebruaryThe lowest sale of the month August JulyJanuaryThe highest Average of the month February MayDecemberThe lowest Average of the month August JulyJanuaryThe highest sales of the month is DecemberoTotal revenue of $1,026.89oTotal decimal point sold 25This indicates holiday season and customer are looking for benefaction items and there fore sales increased.The Second highest sales of the month MayoTotal revenue of $826.58oTotal item sold 20This indicates mothers day and customer are looking for talent items and the target market is women.The Third highest sales of the month FebruaryoTotal revenue of $598.69oTotal item sold 13This indicates Valentines Day and customer are looking for gift items and the target market could be women.The highest average whole hurt of the month is February oThe average price for unit of measurement $46.05This indicates price per perfume increased on the month of February may be it has to do with the Valentines Day. During that term people will pay any price to get quality item on the market. each these results show potential target market Celia should focus is ladies and during the holiday season, Valentines Day and the mothers day.