Philippines Online Gaming Industry Outlook Essay

Internet Netopia provides high speed (3-10mpbs) Internet access to achieve customers’ satisfaction and make them feel the uniqueness of the store as compared to other internet cafes. At this speed, downloading large images (pictures), playing music (wave files, mp3s) online and viewing videos (GIF files, flash, video clips) is a breeze. Online and Network Gaming Netopia carries popular Online Games which can be played either solo or via LAN with friends. With this high speed Internet connection, playing online will surely be fun to all the gamers. DIGITAL PRINTING Laser Color or Black and White Printing Netopia branches also have complete desktop publishing facilities and qualified technicians that can assist you in all your office and school requirments. You can print resumà ©, reports or research work from the Internet in either color or black and white. Photo Quality Printing High quality of photo printing is also available wherein pictures taken directly from your Digital Cameras or Cellular Phones can be printed in any quantity at affordable prices. Photo sizes available are as follow; 4R,A4,3R,1Ãâ€"1 ID ,2Ãâ€"2 for passport Angat Ka! Aside from printing and computer usage, Netopia also serves as a supplemental school that offer hundreds of online courses. With the help of the different content providers like Microsoft, CAL, Gapuz and Reviewcard, Netopia was able to promote and offer alternative online modules to those who would like to pursue their courses in Nursing, IT and even College Entrance Exams. Netopia Click Club Join the coolest membership club in the industry, the Netopia Click Club! Enjoy Member rates at Netopia and special discounts and privileges from various Click Club merchants. Visit your nearest Netopia to apply. Membership fee is reasonably priced at P250 inclusive of free eight (8) hours of computer use. Advertising As Netopia continue to strengthen its presence in the business and with the current technologies it possess, Netopia is now into invading the business of Online Advertising. We are now being aggressive in offering our Online Advertising spaces to different advertisers, with the seventy-six (76) branches nationwide and a total of 3,000 computer terminals all ads can be viewed by 500,000 to 1 million customers of different age monthly. Function Room Most of our branches has their own Function Rooms that is equipped with 10-12 workstations. The function room is ideal for any coporate activities such as job caravan, training, recruitment, online interview, testing, gaming tournament, product launch and mini press conference. For booking inquires and reservations, you may email the Corporate Sales Group at corpsales@netopia.ph or call 465-1100 local 2200 IP E-Games Signs Agreement with ePLDT for Digital Paradise Manila, Philippines; 13 December 2010 — IP E-Game Ventures, Inc. (IP E-Games; PSE: EG), the publicly listed online gaming subsidiary of listed technology conglomerate IPVG Corp. (PSE:IP), has signed a share purchase agreement with ePLDT to purchase the latter’s 75% stake in Digital Paradise Inc. (Digital Paradise). Digital Paradise operates the Netopia brand of Internet Cafes. The Internet Cafà © chain currently has a network of 105 cafes nationwide, 71 of which are company owned and 34 of which are franchise Under the agreement, E Games will purchase 97.6 million shares of Digital Paradise representing 75% of the company. Finalization of the purchase is subject to a 45 day due diligence period. E Games is one of the leading online game publishers in the country, offering a portfolio of online games consisting of Massively Multiplayer Online Role Playing Games or MMORPGs, and casual online games. E Games pioneered the free to play business model, wherein gamers are not required to pay a subscription fee to play online games. Gamers are given the option of purchasing â€Å"in game items† to enhance their gaming experience. The company sells virtual currency (e Points) that is used to purchase these in-game items. E Games publishes top MMORPGs such as Ran Online, Cabal Online, and recently launched, Dragonica. E Games also has a strategic partnership with GMA7 to publish its casual online games such as Bandmaster, Superstar, and Operation7. Netopia is the largest chain of Internet Cafes in the Philippines consisting of 71 company-owned and 34 franchised branches. Netopia serves over 1.5 million customers monthly, 80% of which are from ages 16 to 35, and uses high-speed Internet provided by PLDT. With Netopia’s broad network coverage, Netopia has attracted many large corporate customers for its training, recruitment and advertising needs. At the retail side, Netopia has become a popular destination, for both men and women for Internet surfing, Gaming, Digital Printing and Electronic Load needs. CEO of E Games, Enrique Y. Gonzalez, says, â€Å"The Internet Cafà © business is a strategic sector of our company, and with the signing of this agreement, we are one step closer to establishing a strong presence in that sector. Netopia is a leading chain in the Internet Cafà © industry and we plan on providing additional investment for expansion.† The purchase of Digital Paradise will give E Games access to a large network of Internet cafes where it can launch, market, and promote its games. One of E Games’ objectives is to increase utilization at Netopia by channeling more of its 12 million users to Netopia cafes. E Games also believes that it can increase ad spending at the cafes by providing advertising customers with an additional advertising medium. Advertising customers will be able to advertise on-line, in-game, and now through Netopia’s over 4,000 work stations. E Games recognizes the potential synergies in the transaction and is truly excited about the growth prospects of Digital Paradise. IP E-Game Ventures Inc. (IP e-Games) is a publicly listed company in the Philippine Stock Exchange (PSE: EG) which operates the online gaming business of technology conglomerate IPVG Corp. (PSE: IP). IP e-Games is ranked as the leading online games publisher in the Philippines and holds top MMORPG (Massively Multiplayer Online Role Playing Game) titles such as RAN Online, CABAL Online, and Presidential Award recipient Korean game, Granado Espada. Other games include high-fantasy MMORPG Runes of Magic, and Korean adventure games such as Dragonica and Nostale Online. The casual games of IP E-Games are published under X-Play Online Games Inc. (X-Play), a joint venture company between IP E-Games and GMA New Media Inc. (GMA NMI), the digital arm of GMA Network Inc. (PSE: GMA7). X-Play publishes the no.1 online dance game Audition Dance Battle, MMO First person shooter OP7, online rhythm game Bandmaster, and online videoke game Superstar Online. IP E-Games strategic minority investors include the Philippine Star Group and E-Store Exchange (an affiliate of GMA7). For more information, visit www.e-games.com.ph.

Moral Philosophy & Sport – Hockey Violence

Karen Kyung Fuhrmann – PHL376H1S – February 15, 2013 Fist Fight: The NHL Doesn’t Need Goons Introduction Fighting in NHL hockey is illegitimate; it is not an essential part of the game and is merely gratuitous violence. There is no need for a â€Å"goon† on the roster of any hockey team, and fighting should be prohibited in the NHL.This paper will make the above argument in three parts: the first part of the paper will show that such gratuitous violence is not a necessary component of the structure of the game; the second part will show the counter argument for the legitimation of such violence; and the third part will provide a refutation of the counter argument. Fighting is Illegitimate in NHL Hockey The reason why fighting is illegitimate in NHL hockey is that it is gratuitous violence.Such violence is illegitimate as it gives rise to what Jim Parry calls a genuine moral problem, which occurs â€Å"when violence exceeds what is necessary for its succes s, whether used instrumentally or not† (210). In hockey, the primary aim is to score the most goals to win and fighting does not contribute significantly to that aim. There are other forms of hockey, like pond hockey or pick-up hockey, which do not include fighting.Fighting in NHL hockey is a mere consequence of a dominant model of competition, where external rewards can only be won by one party at the loss of others (McMurtry 205); this is translated into the commercial model of NHL hockey, and according to McMurtry, â€Å"†¦well-known and systematic pathologies of competitive conflict – violence, cheating†¦ and so on – are a law-like consequence of the dominant structure of competition and not a problem of competition as such† (201).In submerged and free models of competition, however, such pathologies do not occur (or as often) as in dominant models, because there are no ‘zero-sum’ rewards (external rewards that only benefit one p arty at the expense of others) to motivate pathological behaviour like fighting. Fighting is thus an inessential part of the hockey game. It is merely a negative effect of the dominant model of competition. The benefits of fighting (such as intimidation) do not outweigh its disadvantages (such as serious physical injury and wasting time) for ecuring victory – such violence exceeds what is needed to succeed and is a genuine moral problem. Counter Argument Fighting occurs to deter future illegal assaults from the opposing team and helps keep more dangerous play at bay. First of all, fighting serves as an informal mode of social control, because it is near impossible for a referee to view most illegal assaults (like cross-checking, spearing, etc. ) that occur around corners, nets, or when an official’s back is turned; especially with the speed and continuous play of hockey (Colburn 168).Colburn asserts that â€Å"†¦to accommodate both these conditions of the game an d also the demand for hard-hitting, contact type of sport, rule-enforcement in ice hockey has, to a greater degree than in any other major sport, been partially delegated to individual players† (Colburn168). Moreover, fighting serves as a deterrent for more serious assaults (with hockey sticks, and etc. ), as they give rise to intimidation and give enforcers a mental advantage over opposing players. Players view fighting as more honourable than illegitimate assaults (a. k. a. heap shots), and fighting directly calls out such occurrences. Unlike cheap shots, there are implicit standards for fighting known as â€Å"the code†. Such standards for fighting affirm that only two players are allowed to fight at a given time, both players must give some form of consent to fighting, and both players must drop their gloves. It is a misunderstanding that fighting in the NHL is gratuitous violence and Colburn states that â€Å"†¦formal rules of ice hockey do not coincide with the informal, social norms held by players as these pertain to the definition of violence† (156).Refutation Fighting does not help prevent more serious injuries from occurring/recurring, and the issue of accurate surveillance by referees can be remedied by removal from the game and future game suspensions. A 2012 article in the Canadian Medical Association stated that research from Boston University School of Medicine has shown that repeated head trauma can lead to permanent brain damage, and claimed that hockey enforcers are especially vulnerable with their consistent fighting. What researchers†¦ have found in the brains of three prominent hockey players – Rick Martin, Reggie Fleming and Bob Probert – should be enough to sway minds to impose a ban on all forms of intentional head trauma, including fighting, along with severe deterrent penalties such as lengthy suspensions for breaches† (Kale 275). With fighting and other intentional head hits, hockey has now been listed as a sport that results in chronic traumatic encephalopathy (CTE). CTE is associated with memory disturbances, behavioural and personality changes, Parkinsonism, and speech and gait abnormalities (Kale 275).Moreover, players often overestimate the level of protection their face masks and helmets offer. This can be a contributing factor to cheap shots and reckless play, which in turn leads to fighting. These factors reveal that fighting merely contributes insult to injury. Conclusion Overall, fighting does not have a legitimate place in NHL hockey and thinking otherwise can lead to serious injury for all involved parties. Harsher penalties for illegal assaults and fighting should be implemented for both of them to stop occurring (immediate removal and future game suspension) and remove any gratuitous violence from NHL hockey.Sources Colburn, Kenneth Jr. â€Å"Honor, ritual and violence in ice hockey. † Canadian Journal of Sociology. 10. 2 (1985). 153-168. W eb. Juhn, Mark, et al. â€Å"Violence and Injury in Ice Hockey. † Clinical Journal of Sport Medicine. 12 (2002):46-51. Web. Kale, Rajendra. â€Å"Stop the violence and play hockey. † Canadian Medical Association Journal. 184. 3 (2012): 275. Web. McMurtry, John. â€Å"How Competition Goes Wrong. † Journal of Applied Philosophy. 8. 2 (1991) 201-210. Web. Parry, Jim. â€Å"Violence and aggression in contemporary sport. † Ethics and Sport. Ed. Mike McNamee. London: E & FN Spon, 1998. 205-224. Web.

Commanding Heights Movie Review Example | Topics and Well Written Essays - 1000 words

Commanding Heights - Movie Review Example To add on that, consider this scenario, a documentary of cancer that is funded by manufacturers of cigarette, will you believe it fully? Then what you think about an economics documentary that is sponsored by large world corporations? From that, it can be concluded that although Commanding Heights is a PBS production, it is not objective and neutral. This can be demonstrated clearly as the first thing seen are the advertisements from the program corporate sponsors including British Petroleum and the federal express. On further audit, it is crystal clear that one of the original founders of the documentary was Enron even after the company scandalous fall. This illustrates Commanding Heights is substantially a piece of propaganda for the world mega-corporation as the financiers of the program have a major interest in advocating for pro-deregulation economic issues and Pro- big business. Â  This series encompasses frustrating duality: it is informative on issues of the contemporary politics and history but apparently, the bias not only on the choice of facts to present and not to present but also in the interpretation. Episode one, (the battle of ideas), examines two substantial competing ideologies about the economy of the world. Firstly it looks at the analogy of the free market as propagated by an economics theorist called Hayek. On the other hand, it looks at the concept of `planned economy’ as advocated by Keynes. It tracks how the ideological climate transitioned from one to the other over a century with a corresponding impact on the policies of the government. The synopsis of the specific opinion of these two critical thinkers is the most crucial part of this episode while the evaluation of the advantages of these positions is the least important.

Individual Project Essay Example | Topics and Well Written Essays - 3000 words

Individual Project - Essay Example It is due to the reason that the values and choices of different cultures are extensively unparallel and a single product or service with it common features are somewhat inefficient to satisfy the needs of these ethnic groups. For instance, the failure of Walt Disney’s marketing strategy adapted especially focussing on the Eastern Region comprising of Mainland China and Hong Kong was due to the company’s misinterpretations of the cultural diversities of these two economies. To be included, both the cultures enjoy vacations for two-three days during the Lunar New Year which was categorised as the special days by the company. In this case, the company issued large number of discount tickets to both the ethnic groups in 2006. This incidentally increased the number of eligible customers to an amount which was uncontrollable by the company and therefore headed to a dramatic failure of the company’s marketing scheme (Bradsher, 2006). Apart from Walt-Disney, there are n umerous companies operating in the multicultural market which have faced various issue related to the concept of multicultural marketing. ... Critical Issues Faced by Managers Evidences reveal that marketing is not the same as it was according to the traditional notions. Today, marketing has grown to be much wider and complex in its realistic practices accumulating numerous variables ranging from the customers’ income level to their needs and their cultures as well. It is due to the fact, that marketing at present is all about serving the customers according to their needs and choices in order to gain a certain amount of profit and achieve the optimum organisational goal. Therefore, it is quite essential for a marketer to know the targeted market, i.e. its cultural perceptions along with the economic values. It is in this context that managers, as marketers and leaders of an organisation face certain major issues while executing their marketing strategies focussing on a multicultural paradigm (Trompenaars & Woolliams, 2004). Ethical Issues Ethical challenges are one of the major issues faced by the managers in order to serve their ultimate customer group in a multicultural market. There are various influencing factors affecting the strategic philanthropy of multicultural marketing active in the given business environment of an organisation. Notably, globalisation is one such factor influencing the strategic decisions of marketers in virtue of multicultural dimensions. For instance, the total amount of world trade was recorded to grow more than six times from 1950 to 2000. As a result, the annual outflow of FDI increased to a record height of $1.3 trillion in the year 2000. This certain fact depicts the expansion of business in global terms and its long-lasting affect on the

Discuss the reforms of Solon and Cleisthenes . what were the problems Essay

Discuss the reforms of Solon and Cleisthenes . what were the problems in Athenian society that made reform necessary how did th - Essay Example Additionally, Solon divided society into four classes—each of which were based on wealth. The two highest classes were allowed to serve on the Areopagus, which was the highest council of Athens. The third class were permitted to serve on elected councils, and the lowest class was able to take part in the assembly, which brought affairs to the elected council. On the other hand, Cleisthenes developed a constitution in order to make Athens a democracy. Cleisthenes is commonly referred to the founder of democracy in Athens for this very reason. This constitution was loosely based on the ideas of Solon, but Cleisthenes expanded on them. As part of the new constitution, all men aged 18 years and older were registered as Athenian citizens and became members of their village. This was a significant step in the evolution of Athenian society because these new citizens were each allowed to vote, thus giving them power over elected officials. At that time women were not considered citize ns of Athenian society, and because of this they did not have any voting powers. The council that was established worked as the chief arm of the government and had full executive and administrative power. Any citizen aged over 30 was qualified to be part of this council. Each year the members of the council were picked at random. The Assembly had the power to veto any of the council’s decisions.

Legalizing marijuana for recreational use Speech or Presentation

Legalizing marijuana for recreational use - Speech or Presentation Example This can be put into a few basic facts. Both Washington’s Initiative 502 and Colorado’s Amendment 64 which legalized cannabis for people aged 21 and above, proposed a relatively heavy taxation on the drug. They called for a 25 percent tax rate to be imposed on the product three times; from grower to processor, from processor to retailer, and from retailer to customer, (Smith 1). While it is not clear the amount of revenue this would raise, estimates for this measure are out at about $500 million. According to a study carried out by the Colorado Center on Law and Policy, about 13 percent of people in Colorado use the substance. This translates to about half a million people. By legalizing this retail market, the regulation could raise about $46 million in combined local and state revenue between excise and sale taxes. In California, a similar measure in 2010 known as Proposition 19 was estimated to earn $352 million in tax revenue annually, (Smith 1). This revenue can go to a state fund where it can fund the construction of schools. Besides raising revenue, marijuana is used for medical purposes. It is commonly referred to as medical marijuana. According to Stone (1), marijuana has long been utilized in treating ailments that are associated with inflammation and pain. It is also used to relieve symptoms that are related to chronic illnesses such as cancer. For example, for many decades, cannabis has been used to treat glaucoma. It usually lowers the intraocular pressure when treating glaucoma symptoms, and is more effective when smoked, ingested, inhaled, or administered intravenously. Also, the National Cancer Institute (1) recognizes cannabis and its components as a treatment for individuals with cancer-related symptoms. Besides these, medical marijuana has been associated with the treatment of AIDS, multiple sclerosis, epilepsy, anxiety, and chronic pain. The legalization of marijuana could also significantly cut down on crime. On one hand, it i s illegal. On the other hand, the people demand and want to use it. This provides room for a middleman who carries out the illicit trade, and hence crime. Therefore, legalizing marijuana would mean that drug cartels will lose business, there will be less crime in borders since there is no need for trafficking, and crime will ultimately reduce in the streets and in the country. According to former Seattle police chief Stamper (1), this will free up police resources that can be focused on tackling other crimes such as robberies, burglaries, and sexual assaults. However, there needs to be guidelines that control the use of marijuana. These should be in form of legislations. One such legislation made in the California is the Medical Marijuana Regulation, Control and Taxation Act, which stipulates the guidelines for the use of cannabis for medicinal purposes. Other guidelines should include the amount of cannabis that a person can be in possession at any one time, or the number of mariju ana plants that one can plant at his or her backyard. These political guidelines need to be clearly set, implemented, and enacted. Without such guidelines, there would be a total mess with students even â€Å"puffing† on the school corridors just like cigarettes. Therefore, it means that once marijuana is legalized, society has to deal with it. Many opponents to the legalization claim that it draws the path to drug usage in the society. According to Citizens Against the Legalization of

Law of obligation learning portfolio Essay Example | Topics and Well Written Essays - 2000 words

Law of obligation learning portfolio - Essay Example 1996). The law of obligation under the Roman law was expressed in the form of contracts. There were different forms of contract which were all incorporated with religious elements due to the fact that Roman law evolved through and under the college of pontiffs and priestly caste. Jus jurandnm was the most solemn of all oaths, and should the one who made the promise fail to perform his duty, he will be then in danger of receiving penalty in the form of excommunication. The less harsh of these oaths was the sponsio on which the promisor would pour out the libation of wine while calling upon gods to witness upon his promise. Over time the religious elements have gone and the power of the State prevailed, this has become the formal stipulatio which was done in formal question and answer. The earliest Roman contract now was formed called the nexum. It was done by means of money and scale, in the presence of five witnesses and librepens who held the official scale. The transaction will take plac e by means of symbolic sale, on which during this moment there will be a dialogue between the promisor and the promisee. Without these symbolisms the contract will be regarded as void. This was a loan and the debtor was in serious consequences should he fail to follow through his debt (Page W.H. 1919). A formal contract then became part of Roman law where one party would perform a specific action and the other party would be expected to fulfill an obligation. These actions should well up from the mutual intention of both parties to enter into an agreement. There were four forms of these contracts: (1) the mutuum which means a transfer of property to the debtor to be repaid by the debtor in kind to the creditor (2) the commodatum which was a gratuitous loan, (3) the depositum which was the transfer of property for the purpose of gratuitous safekeeping and last (4) the pignus or pledge, this was done by transferring a property by the debtor to

El Salvador Essay Example | Topics and Well Written Essays - 750 words - 1

El Salvador - Essay Example The poor groups are characterized with poverty and without property, with little opportunity to explore the possibility of expanding their income as well as education opportunity. This population increasingly lives in poverty, a situation that has been associated with high birthrate. (Romanoff, Steven, 28) Study reveals that the increasing population of the El Salvador is as a result or poverty rather than the later being the course of the former. (Romanoff, Steven, 30) The largest share of the population in El Salvador is employed in the Agricultural sector work in the plantation. This presents another question of what could be the structure of the population and what is the evolution it has obtained overtime? What are the functions that have perpetuated poverty among those who live in the rural, and what are the consequences of the increase in the rate of population growth. There is a high level of poverty in rural as well as in urban among the people of El Salvador. (Romanoff, Steven, 32) This has been contributed to the fact that there is a high level of unequal distribution of land. (Maxwell, Daniel G., John W. Parker, and Heather C. Stobaugh, 69) Land is a key factor of production in El Salvador and lack or possession of it has a bearing in determination of the poverty gap. In a study conducted on the family income in El Salvador, it was revealed that 10% of those who received their income among the wealthiest obtained more wealth than the remaining 90% put together. While those who could be classified as top 1% obtained more income than that of the 50% of the poorest in the society. The wealthy families at 5.2% and were having more than 10 hectares of land were controlling overwhelming 73%. (Maxwell, Daniel G., John W. Parker, and Heather C. Stobaugh, 69) A different study conducted in 1992 revealed that 72% of the rural

Communicating Essay Example | Topics and Well Written Essays - 500 words

Communicating - Essay Example Other barriers are physical such as media of communication, distance, time, noise etc. Semantic barriers include errors in the process of encoding and/or decoding the messages created mainly due to process, personal and physical barriers. Contrast the communication styles of assertiveness, aggressiveness, and non-assertiveness and discuss the primary sources of nonverbal communication. Assertive style in communication is expressive and self-enhancing and does not violate self or others’ basic human rights such as self respect and dignity. Aggressive style is quite opposite to this, wherein the individual tries to be over expressive and self-centered, and takes advantage of others. A nonassertive style is less confident, hesitant and defensive behavior; this style gives the other person to take unfair advantage of the communicator. Nonverbal communication refers to the messages sent out from actions, body language, tone, and gestures other than words or speech. Usually nonverba l cues can be derived from aspects such as dressing sense and color, gait, standing, positioning, seating arrangement, and ambience also.

Red Bull Energy Drink Essay Example for Free

Red Bull Energy Drink Essay * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors , Red Bull has created a category of energy drinks in the Indian market. 4. Contd. * According to Economic Times ( 30. 05. 08) the energy drink market in India is estimated to be around 100 crores. * The market now has two main players Red Bull and Power Horse. * RB has an assessed market share of 29% of the global market of energy Drinks. * In the U. S. , Red Bull enjoys a 47% share of the energy drink market, and now has a 50% share of the German energy drink market. 5. SWOT Analysis * Market leadership- Within the energy drinks market Red Bull is the industry leader throughout the world. Marketing Efforts- a lot of promotions and well targeted campaigns and sponsorship e. g. formula 1 helps to expand Red bull brand and increase consumer brand awareness. * Strong , fresh fashionable brand identity. * Strengths 6. Weaknesses * Above-average prices. * Lack of innovation- there are a lot of competitors in the market and they have their own USP which leaves Red Bull behind. * Reliant on small product base- The company only markets one branded product, Red Bull Energy Drink (along with a sugar free variety). * Inexperience: is only 6 years old in India. * Lack of patent on RB ‘s recipe means anyone can copy it. 7. Opportunities * Extension of product line- this will help to retain market share. * Hardcore Advertising and Promotions. * Consumer recognition through sponsorship of sports events. * New ventures like partnership with Facebook. 8. Threats * Health concerns- tougher rules from government on high caffeine content. * Consumer awareness of health and well being- people may start to drink other alternatives as it is associated with healthier life style. * Drinks might not be accepted in the new markets. * Organic energy drinks might steal RB’s market share. 9. Promotion Opportunity Analysis * Competitive Analysis * Opportunity Analysis * Target Market Analysis * Customer Analysis * Market Segmentation Strategy 10. Competitive Analysis 11. Share of Energy Drink Market Red Bull 42. 6 Monster 14. 4 Rockstar 11. 4 Full Throttle 6. 9 Sobe No Fear 5. 4 Amp 3. 6 Sobe Adrenaline Rush 2. 9 Tab Energy 2. 3 Monster XXL 0. 9 Private Label 0. 9 Rip It 0. 8 Sobe Lean 0. 7 BooKoo 0. 5 Sobe Superman 0. 4 Von Dutch 0. 4 12. Real Competition * Redbull’s real competitors are the market leaders of cola companies such as : Pepsi Coca Cola, who have created their brand leadership since several years in the Indian market. 13. Opportunity Analysis * RB has a niche market is yet to percolate in the mass market. 14. Target Market Analysis * Core target market segments for RB consists of the core age group of 15 to 60. * Energy drinks with high sugar levels are more popular among children and women, while energy drinks with strong taste and flavor are more preferred by male consumers. * Recent studies also indicated that 65% of the energy drinks market consists of male consumers. 15. Customer Analysis * Young people are especially open to determined exhaustion and insufficient energy. * More specifically male teenagers people in their 20s, are also most likely to believe in the authenticity of the energy drinks’. * As a result, the majority of energy drinks are developed for and advertised to this younger generation. * Appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. 16. Target Consumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians 17. Market Segmentation Strategy * RedBull avoided usual methods of marketing, relying more on what is called buzz marketing or word-of-mouth. * Red Bull advertised directly to Generation Y , the so-called millennial: people born after 1981. * ‘ Student brand managers who would be used to promote Red Bull on university campuses. These students would be encouraged to throw parties at which cases of Red Bull would be distributed. 18. Corporate Strategies * Mission Statement * Our mission is to be the premier marketer and supplier of * RedBull in Asia, Europe and other parts of the globe. We will * achieve this mission by building long-term relationships with the * people who can make it become a reality. * Vision Statement: * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage that anticipate and satisfy peoples desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. * Productivity: Be a highly effective, lean and fast-moving organization. 19. Brand Development Strategy * Great Strategy Begins with Great Research. * Once the brand’s core values have been identified, the road towards effective brand proposition development begins. * Development of the brand statement- commencing a Brand development strategy. 20. 21. Brand Positioning Strategy * Clear, Engaging, Unique, Relevant to the target audience. * Able to incorporate an element of positive emotional attachment that is better than just quot;good†. * Echoed within business, internally and externally. * Consistent across multiple marketing advertising mediums (print, online presence, etc). * Continually toughened within the organization so that employees consistently deliver what is promised. * Able to adapt to a changing marketplace. 22. Distribution Strategy. * Intensive distribution aims to provide saturation coverage of the market by using all available outlets such as: * Super markets, * Gyms, * Coffee Houses: Subway, Barista, Costa Coffee, Cafe Coffee Day * In n Out Convenience Stores. * Pizza Outlets. * Media Relations * Use Technology * Monitor the Web * Create Public Awareness 23. Integrated Marketing Communications Management * Sales Promotion: * Must encourage the 1 st purchase of the product in a store. * Make them aware of the product its advantages. 24. IMC Objectives * RedBull’s IMC objective is: Sales Promotions. * Create new target markets. * Large display in the Departmental stores. * Bull Hoof stickers on the floors of departmental stores promoting RB. 25. IMC Budget 26. Internet Web site * Promotions through social networking sites such as: facebook, twitter, Hi5. * Also, Ad promos on websites such as NDTV, zoom India. 27. Media * Ad Campaigns on Prime TV channels such as NDTV good times, MTV, Channel V, Zoom, VH1, Star World a few more. 28. Budget * Magazine: * Femina, People, Rolling Stones. * 15k per page * 12 mnths- 180,000 * Newspapers: * HT City Delhi Times. * 1lac per page * 4 weeks * 12 mnths- 4800000 * Radio: * 10k per mnth * 12 – 120000 * TV: * 5 lacs * 4 weeks * 12 2400000 * Total Expense: 31,80,000 29. 30. Integrated Marketing Communication Methodologies * How do we communicate? How do customers process information? * There are many models theories. * Thorough understanding of the audiences needs, emotions * activities is essential to ensure accuracy relevance of the * message. 31. Advertising * What target market do you want to reach? * What image do you want to portray? * What product or service do you want to emphasize? * How much money can you spend? * When is the right time to advertise? * Red Bull has an aggressive marketing campaign. * Red Bull uses all the available media channels, meaning cinema, TV, radio, press and the internet. * In other words the company focuses on the media through which it reaches its primary target market-young people. * RB allows the consumers to interpret the product the moments of use themselves. * Red Bull achieves this by a humorous and witty cartoon campaign, transferring the message that this energy drink helps you to escape by `giving you wings ?. 32. Consumer Promotions * Red Bull sponsors the motorsports or fun sports, but always where Red Bull is needed. * Red Bull does event sponsoring. * Event sponsoring attracts people’s attention towards the product and connects them. 33. Personal Selling * Sampling is another very important part of the three pillar marketing system. * As the major purpose of Red Bull is to energize the company samples at the right place at the right time, where it finds its exact target market. * Examples of usage are driving, studying, working night shifts and sports. 34. 35. Media Plan * TV: * Still a staple medium of advertising. * Allows to demonstrate the advantages of RB. * Good Reach. * Magazines: * Economical. * Provides higher brand awareness. 36. Evaluation Control Metrics Campaign Element Metrics News Media No. of viewers of the articles Social Media No. of people using the Blogs such as Twitter, Facebook Internet TV No. of people viewing particularly when the Ad is being aired. Print Advertisement No. Of Subscribers of those magazines, Newspapers Product Placement No.of comments (+ or ) mentioned on social networking sites. 37. Timelines IMC/ Month Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 RedBull on the Web Print Media Blogs Radio TV Other Misc. * DARE TO BE DISCOVERED!!! 38. 39. Sources * http://www. rediff. com/money/2006/may/24drink. htm * http://www. thestudentroom. co. uk/showthread. php? t=986602 * http://www. trcb. com/business/marketing/redbull-marketing-strategy-7375. htm * http://www. drawert. com/red_bull_2. php http://energydrinks. factexpert. com/882-energy-drink-industry. php.

Students Perception Toward The Learning Of Ict Education Essay

Students Perception Toward The Learning Of Ict Education Essay The undersigned have examined the thesis entitled A comparison of students perception and satisfaction toward the learning of ICT employing blended learning and traditional face-to-face instruction at Satit Bilingual School of Rangsit University. presented by CARLOS J. VEGA, a candidate for the degree of Master of Science in eLearning Methodology and hereby certify that it is worthy of acceptance. Teachers all over the world design develop and implement innovative teaching methods in order to capture students interests. Sometimes these initiatives are also undertaken to address subject related issues. The author has encountered many problems in the teaching of ICT in the last 5 years. In this research, Blended Learning was implemented in primary school ICT lessons to measure students perception towards this approach. We have seen an increase in many countries on the use of ICT in schools. It seems schools are moving away from blackboards, a projector and a television to an increase on the use of the internet, interactive boards and e-learning. In England, for example, the government feels that it is critical that all schools are able to expand the use of ICT, so it is not only those who have access to these technologies the ones who benefit (DfEE 2001). Furthermore, very little studies have been done at the Primary School level as to the perception of students towards the use of e-learning and also the use of blended learning to teach the subject of ICT. This research is a way to demonstrate whether or not the use of Blended Learning in the teaching of ICT has any effect in the perception of Primary School students when learning the subject of ICT. Research Questions Is there a statistical difference between Thai primary school students perception towards the use of blended learning and the use of face to face instruction in ICT class? What is the students perception towards learning ICT using both traditional face to face and blended learning methods? Importance of the Study This research aims to explore the Primary school students perception towards learning an ICT course using Blended Learning vs Face to Face learning and examines the qualitative data gathered after the experiment. This type of research would be a pioneering research project at Satit Bilingual School of Rangsit University (SBS), Thailand for studying the efficiency and effectiveness of the Blended Learning system. This research compares Blended Learning with traditional face to face teaching in ICT class. The results of this study will be used to develop more effective Blended Learning systems. There is a trend in education to use technology as a means to enhance or, sometimes, teach entire courses fully online or as integration in the classroom. Some problems in a traditional classroom setting can be, lack of teacher attention, boredom, outdated knowledge, and inappropriateness for a diverse population (Gardiner, 1997; Hara Kling, 1999). Researchers support concepts such as active learning, student-centered principles, effective use of technology, and collaborative learning (American Psychological Association, 1997; Bonk and Kim, 1998). There are expectations that technology and e-learning will transform education. The demand for the use of technology in education and e-learning has affected developing countries in South East Asia, such as Thailand. Therefore, it is important for educators to explore students attitudes towards and experience of new technology such as Blended Learning. The authors problems stem from the teaching of ICT and the complexity of keeping students attention and interest while teaching two skills at the same time. The challenge with teaching ICT lies in that there are cognitive as well as psychomotor skills that need to be learned at the same time. It proves almost impossible to do both and keep the learners attention on the task. The authors experience is that in order to do both the lesson has to be constantly interrupted because it is too difficult for the students to remember all things taught, and also there are different levels of skills in the same classroom and it proves almost impossible to go at a pace that satisfies all students. There will always be ones that can keep up, ones that are slow and ones that do not understand at all. Assumption Blended Learning is a way to give students an opportunity to practice and learn the skills taught at the same time and at their own pace. Definition of Terms What is e-learning? ELearning is learning at all levels, be it formal or informal, that uses a network, wsuch as a intranet (LAN), WAN or the Internet, for the delivery of courses and learning. So, what is elearning? Very simply, elearning is utilizing technology to increase the effectiveness and accessibility of learning. This may include CD ROMs, or a discussion thread to enrich a regular classroom, or a course delivered completely online. All other terms related to learning are subsets of elearning. What is blended learning? Another term that is gaining currency is blended learning. This refers to learning models that combine traditional classroom practice with e-learning solutions. For example, students in a traditional class can be assigned both print-based and online materials, have online mentoring sessions with their teacher through chat, and are subscribed to a class email list. Or a Web-based training course can be enhanced by periodic face-to-face instruction. Blending was prompted by the recognition that not all learning is best achieved in an electronically-mediated environment, particularly one that dispenses with a live instructor altogether. Instead, consideration must be given to the subject matter, the learning objectives and outcomes, the characteristics of the learners, and the learning context in order to arrive at the optimum mix of instructional and delivery methods. What is Face to Face instruction? Face to face instruction refers to any learning where the instructor and the student are in the same classroom at the same time in a traditional classroom setting. The definition of traditional education varies greatly with geography and by historical period. The chief business of traditional education is to transmit to a next generation those skills, facts, and standards of moral and social conduct that adults deem to be necessary for the next generations material and social success (Dewey, 1938). As beneficiaries of this scheme, which educational progressivist John Dewey described as being imposed from above and from outside, the students are expected to docilely and obediently receive and believe these fixed answers. Teachers are the instruments by which this knowledge is communicated and these standards of behavior are enforced (Dewey, 1938). Historically, the primary educational technique of traditional education was simple oral recitation (Beck, 2009). In a typical approach, students sat quietly at their places and listened to one individual after another recited his or her lesson, until each had been called upon. The teachers primary activity was assigning and listening to these recitations; students studied at home. A test might be given at the end of a unit, and the process, which was called assignment-study-recitation-test, was repeated. In addition to its overemphasis on verbal answers, reliance on rote memorization (mindless memorization with no effort at understanding the meaning), and disconnected, unrelated assignments, it was also an extremely inefficient use of students and teachers time. It also insisted that all students be taught the same materials at the same point; students that did not learn quickly enough failed, rather than being allowed to succeed at their natural speeds. This approach, which had bee n imported from Europe, dominated American education until the end of the 19th century, when the reform movement imported progressive education techniques from Europe (Beck, 2009). CHAPTER II Hypothesis Students will have a positive attitude and have a preference towards the use of Blended Learning instead of face to face learning in the teaching of ICT. Background and Literature Review The increase in the use of technology has impacted our everyday lives and developing countries, such as Thailand, are also seeing an increase in the demand for use of technologies. The demand for the use of eLearning has increased. According to IDC Research, an increase of 30 percent in yearly spending on eLearning was expected by 2008, which is an increase from 14 billion dollars in 2004 (SmartPros, 2005). In Thailand, there is a target from the government to boost ICT literacy and computer use. A Smarter Thailand with Smarter People and a Smarter Government this is the main goal of Thailands second Information and Communication Technology (ICT) plan for 2009-2013, drafted by the National Electronic and Computer Technology Center. The initiative from the ICT Ministry in Thailand to encourage 50 percent of the population over the age of 15 to be ICT literate and be able to use computers in their everyday lives and enable to country to become a major competitor in the global market. According to Assoc Prof Dr Thanomporn Laohajaratsang, director of Chiang Mai Universitys Information Technology Service Centre, Progress in the use of ICT in education has been very slow and uneven. Its utilization lacks continuity in terms of government support, budget and professional development. (TAN, L. C., et al., 2009). In 1984, computers were introduced to Thailand in the study of mathematics. Studies show that the achievements of Thai students in the core subjects at both primary (prathom) and secondary (mathayom) schools were below the international averages. The findings prompted several education reforms, with ICT seen as an innovative intervention to help develop a knowledge-based society. (TAN, L. C., et al., 2009). The first ICT Master Plan in 2002 and the current ICT Master Plan are seen as instruments for providing vision and strategies for the use of learning technologies to improve the quality of education in the country. According to the vice-president of the Institute for the Promotion of Teaching and Technology Dr Pornpun Waitayangkoon, the government in Thailand does not provide enough funds to meet the ICT needs. Also, the Ministry of Educations Model ICT Schools project aims to make student-centered learning a reality and the Cyber University project tries to provide more opportunities for distance higher education. To support these efforts, more online teaching and learning resources are encouraged and increased. A recent sample survey suggested the following issues for Thai educational professionals to contemplate (Unesco, 2003): Much of the current use of ICT in the classroom still focuses on the drill and practice type of learning. There would appear to be an inadequate basic infrastructure. Lack of technical support. Integration of ICT in the teaching of subjects has been weak. The absence of policies and management support. There is also a lack of research concerning the use of Blended Learning in primary school. Most research regarding online or Blended Learning focus on tertiary education institutions. Some research has been done in the teaching of various subjects with secondary school students. An example of this would be the development and research of the Getsmart website (Chandra et al., 2009). The study showed that the website enabled them to undertake learning activities at their own pace and convenience. The results of this study were positive towards the used of Blended Learning in a high school environment. However, this research represents the reason for further research. The students in this study were in high school and it focused on junior science and physics. This type of research is typical of the research found. There is no evidence to show if the use of Blended Learning is useful in a primary school environment and how it can be used in the teaching of the subject of ICT. Hybrid or blended learning environments seem to be less controversial than pure e-learning courses and less likely to be resisted by academic staff in the tertiary sector (Young, 2002; Bonk, Kim and Zeng, 2006). There is still a believe that a teacher relating to a student face to face is the simplest and least expensive way for a teacher to establish a relationship with the student (Fungaroli-Sargent, 2000). The pure e-learning proponents may now acknowledge the merits of a blended approach as the pure e-learning model may still be viewed with some skepticism. This move towards Blended Learning has happened quietly with most tertiary institutions adopting a blended approach to eLearning without great publicity. A study conducted in Taiwanese schools find that there was a direct correlation between student satisfaction in the face to face or real world classroom and enjoyment of the web-based learning, which implies that the right mix or blending can be satisfying to students (She an d Fisher, 2003). There is a need for a teacher present in the classroom to not only teach but entertain, convey enthusiasm, expertise, experience and context (Bersin, 2004), things that may be difficult to convey in a pure eLearning environment. Students appear to appreciate the face to face lectures by the teacher when they occur less frequently within a blended learning environment. This shows that a face to face environment is not necessarily the best or the standard by which everything should be measured. Depending on the course, the mix of face to face and online may differ. Allowing the teacher full control over their courses is important to allow the teacher to decide what is that best mix for his/her particular course (Young, 2002). Review of literature on online learning show that the research is mostly focused on the outcomes of learning rather than the process of learning (Cumming et al., 2002; Gudzial and Turn, 2000; Hara and Kling, 1999; Hendrinks and Maor, 2003). These types of research then focus, primarily, on quantitative data that measures scores and learning outcomes rather than how the learner interprets or views his learning experience. The author, therefore, is taking a qualitative approach to this research to observe and test a Blended Learning environment in a primary school setting to shed light on perception and experience of the blended learning and find an optimal mix for the learning of ICT. Blended Learning is a type of approach to eLearning. ELearning is the delivery of any learning by electronic means. E-learning involves the use of a computer or electronic device (e.g. a mobile phone) in some way to provide training, educational or learning material. (Stockley 2003). There are different types of eLearning and these can be categorized by the students degree of interactivity, students time of presence and blending approach to name a few. For the purposes of this research, the author will take a blending approach to eLearning, meaning that it blends the approach using face to face as well as online learning. According to a report published by the Sloan Consortium entitled Blending In: The Extent and Promise of Blended Education in the United States, Blended Learning is divided into four types: Table 1: Types of Blended Learning (Sloan-C, 2007) Proportion of Content Delivered Online Type of Course Description 0% Traditional Content delivered either orally or written with no technology used. 1 to 29% Web Facilitated Essentially a face to face course that uses technology, such as a webpage, to post a syllabus or an assignment. 30 to 79% Blended Learning/Hybrid It blends face to face and online instruction. A substantial proportion is delivered through electronic means. 80% to 100% Online Most or all of the content is delivered online with little or no face to face meetings. A blended learning approach can combine face-to-face instruction with computer-mediated instruction. It also applies science or IT activities with the assistance of educational technologies using computer, cellular or iPhones, Satellite television channels, videoconferencing and other emerging electronic media. Learners and teachers work together to improve the quality of learning and teaching, the ultimate aim of blended learning being to provide realistic practical opportunities for learners and teachers to make learning independent, useful, sustainable and ever growing (Graham, 2005). Conceptual Framework This research attempts to find if a students learning experience in ICT is affected by the use of face to face vs blended learning in the teaching of ICT. Independent variables: Blended learning instruction in ICT class. Face to Face learning instruction in ICT class. Dependent variables: Students perception towards the use of blended learning in ICT. Students perception towards the use of face to face instruction in ICT. Students perception towards the learning experience in ICT. The following is a schematic representation of the variables. The aim is to investigate students perception of their learning in ICT using two different delivery methods, Face to Face instruction and Blended Learning. Then, gather qualitative data to determine if the method of delivery influences their perception of the learning experience in ICT class. Figure 1: Conceptual Framework underlying the relationship between variables. Perception of the learning experience in ICT class Perception of the learning experience using blended learning in ICT class Blended Learning instruction in ICT. Perception of the learning experience using face to face learning in ICT class Face to face instruction in ICT. CHAPTER III METHODOLOGY CHAPTER IV RESULTS CHAPTER V CONCLUSION REFERENCES American Psychological Association (1997). Learner-centered psychological principles: A framework for school redesign and reform. http://www.apa.org/ed/lcp.html 2/9/2003. Department for Education and Employment (DfEE) 2001 Curriculum Online a consultation paper. DfEE, London Beck, Robert H. (2009). The Three Rs Plus: What Todays Schools are Trying to Do and Why. U of Minnesota Press. pp.  3-6. Bersin, J. (2004) The blended learning book: Best practices, proven methodologies, and lessons learned, Pfeiffer, San Francisco. Bonk, C., Kim, K. J., and Zeng, T. (2006) Future directions of blended learning in higher education and workplace learning settings. In C. Bonk and C. Graham, The handbook of blended learning: Global perspectives local designs. San Francisco: Pfeiffer, 550-567. Cummings, J. A., Bonk, C. J. and Jacobs, F. R. (2002). Twenty-first century college syllabi: Options for online communication and interactivity. The Internet and Higher Education, 5 (1), 1-19. Dewey, John (1938). Experience and education. Kappa Delta Pi. pp.  1-5. Fungaroli Sargent, C. (2000) Traditional degrees for non-traditional students: How to earn a top diploma from Americas great colleges at any age, Farrar, Straus Giroux, New York. Gardiner, L. F. (1997). Producing dramatic increase in student learning: Can we do it? National Teaching and Learning Forum, 6 (2), 8-10. Graham, C. R. (2005). Blended learning systems: Definition, current trends, and future directions.. in Bonk, C. J.; Graham, C. R.. Handbook of blended learning: Global perspectives, local designs. San Francisco, CA: Pfeiffer. pp. 3-21. Gudzial, M., and Turns, J. (2000). Effective discussion through a computer-mediated anchored forum. The Journal of Learning Science, 9 (4), 437-69. Gunawardena, C. N., Lowe, C.A., and Anderson, T. (1997). Analysis of an online global debate and the development of an interaction analysis model for examining social construction of knowledge in computer conferencing. Journal of Educational Computing Research, 17 (4), 397-431. Hara, N., and Kling, R. (1999). Students Frustrations with Web-Based Distance Education Courses. http://firstmonday.org/issues/issue4_12/hara/index.html 1/10/2003. Hara, N., Bonk, C. J., and Angeli, C. (2000). Content analysis of online discussion in an applied educational psychology course. Instructional Science, 28 (2), 115-52. Hendriks, V., and Maor, D. (2003). Qualitative methods in evaluating the quality of online learning. World Conference on Educational Multimedia, Hypermedia and Telecommunication. http://dll.aace.org/13307 7/9/2003 Ramage, T.. (2001). The No Significant Difference Phenomenon: A Literature Review. e-Journal of Instructional Science and Technology . 5 (1) She, H. C. and Fisher, D. (2003) Web-based e-learning environments in Taiwan: The impact of the online science flash program on students learning, In M.S. Khine D. Fisher, Technology-rich learning environments: A future perspective, Singapore: World Scientific Publishing, 343-365. SmartPros Editorial Staff. (7 January 2005 ). E-learning Demand to Double in 2005. Available: http://accounting.smartpros.com/x46477.xml. Last accessed 17 February 2010. TAN, L. C., MANOWALAILAO, R. (2009 , July 28). Bangkok Post. A smarter Thailand through ICT , p. 1. Unesco, (2003). Strengthening ICT in Schools and SchoolNet Project in the ASEAN Setting,Experts Meeting for Documenting Experiences in the Use of ICT in Education and SchoolNet Operations: 7-8 July 2003. University of Minesota, Duluth. (11 February 2010). Web Design Glossary. Available: http://www.d.umn.edu/itss/support/Training/Online/webdesign/glossary/i.html. Last accessed 17 February 2010. Young, J. R. (2002) Hybrid teaching seeks to end the divide between traditional and online instruction, The Chronicle of Higher Education, 48, 28, A33-A34. Appendix A Type or paste your appendices here. Appendices are a place to organize and include all of the extra material that is important to your research work but that is too detailed for the main text. Examples can include: specific analytical methods, computer code, spreadsheets of data, details of statistical analyses, etc. But, these materials do not speak for themselves. There should be a reference to these materials from the main chapters (complete details included in Appendix A) and there should be some text at the beginning of each appendix to briefly explain what the information is and means that is included in that appendix.

Cloning - Stronger, Smarter, and More Perfect Humans :: Cloning Argumentative Persuasive Argument

Cloning - Stronger, Smarter, and More Perfect Humans A few years ago if you were to ask someone about the possibilities of cloning they would most likely say it was impossible. This attitude towards cloning has been held into belief up until recently when scientists in Scotland cloned a sheep. And immediately after scientists in Oregon cloned a monkey (Fackelmann 276). The most major breakthroughs of the century in science has occurred and we are not ready for it. The scientific breakthrough of cloning has caused a great deal of controversy in the media and also in the government. The advantages of cloning are tremendous to the human race and cannot be ignored. I believe that cloning humans is what the human race needs to advance. Humans would be stronger, smarter, and more perfect. Scientists could remove bad genes from the parents and replace it with a good one. If one of the parents had a bad gene or hereditary disease this could be removed from the embryo and replaced with another "clean" gene. This process is called embryo screening it is used to determine if the child has received the defective gene. Several embryos could be cloned, then the DNA from one of the embryos would then be removed and standard genetic testing would be used to detect whether or not that embryo contained the genetic disease. If this cloned embryo containd a disease then one of the other embryos could be used for implantation in a parent, this guarantees that the child would be free of genetic disease (Marshall 1025). For those who disagree with cloning I am sure if there child could be saved from a genetic disease they would reconsider cloning. Imagine if one of your friends or family members was in need of a liver or kidney. Most likely you would donate your own liver or kidney to save there life. But then you are one organ short. Well this happens a lot and seems to work fine. But if they needed a new heart you might have trouble finding one. Not if you had a clone of yourself that could supply you with a new organ or maybe even a relatives organ that was naturally stronger (Cloning 1117). Someone could replace their old organs with new ones and extend their life span. Thousands of lives that could be saved if we had the technology and advanced science of cloning available. Even accepting an organ from a relative it may fail, it has to be compatible with our body system , if its your clone, then its

Katherine and Bianca of The Taming of the Shrew :: Taming Shrew Essays

Katherine and Bianca of The Taming of the Shrew The Taming of the Shrew brings out the comedic side of Shakespeare where irony and puns carry the play throughout. In my paper, I will concentrate on one the irony of the play, the introduction of the two sisters. These two sisters begin off with the elder, Katherine, viewed as a shrew, and Bianca as the angelic younger of the two. However, as the play proceeds, we begin to see the true sides of the two sisters and their roles totally turn around. I will try to analyze the method in which Shakespeare introduces the two sisters and how he hints their true identity and the events for the rest of the play during the first two acts. Although even her father calls her a shrew, Katherine has a deeper character than the epithet would imply. From the beginning we see that she is continually placed second in her father's affections, and despised by all others. Bianca on the other hand, is identified as the favorite, playing the long-suffering angel, increasing Baptisa's distinction between the two. As Katherine recognizes her sister's strategy, her reaction is as one can imagine how another would react suffering this type of bias for so many years. She is hurt and she seeks revenge. This is seen in Act II, Scene I, when Katherine sums up her own state: "I will go sit and weep/ Till I can find occasion of revenge" (35-36). It is an immature response, but the only one she knows, and it serves the dual purpose of cloaking her hurt. The transformation, which she undergoes near the end of the play, is not one of character, but one of attitude. At the end of the play, we find out that her negative attitude becomes a positive one. The shrew is not a shrew at all beneath the surface. The play begins introducing Katherine with her father's words of shame towards her when he offers his eldest daughter to the two suitors of Bianca. The audience is then given their first impression of Katherine from the Gremio, a suitor of Bianca, right after her father's words when he says: "To cart her, rather.

Developments between 1860 and 1877 Essay

In 1861 the bloodiest and one of the most important revolutions in American History began, The Civil War. Socially this war had been brewing since the beginning of slavery. This controversial subject had been the object of debate mainly because it required a balance between free and slave states. Slavery was also a big issue between the Democrats in the 1860 election because they could not agree on the issue of popular sovereignty. This eventually led to their splitting which opened up the doors for Lincoln to take office. After Lincoln was inaugurated in 1860 seven states ceded and later four more. The south believed they were within their constitutional right to cede. In South Carolina’s Declaration of Causes for Session the state says, â€Å"Powers not delegated to the United States by the constitution†¦are reserved to the states (Doc A).† This leaves Lincoln at a quandary over the age old constitutional issue of Nullification and session debated back in the day of the Virginia Kentucky resolutions and Hartford Convention. He resolves that it is not within the states power to cede and brings the nation to war. The eventual victory for the North would bring about one of the greatest changes in history; the Emancipation Proclamation that forever ended slavery and changed the southern way of life. With Slavery no more and a Southern society in ruins more changes had to be made in the Reconstruction revolution. After Lincoln’s and Johnson’s plans for reconstruction failed, the Republicans who now controlled congress took the reigns. Socially there was the large issue of all these freedmen with nowhere to go, who are now demanding equality. In a petition written just after the war in 1865 from African Americans to the Tennessee Convention the blacks say, â€Å"If we are called to military duty†¦should we be denied the right to vote (Doc C).† That same year a letter to the Freedmen’s Bureau (a group dedicated to helping protect blacks and their rights), from a group of blacks was asking for homesteads so they may have the same rights as white land owners (Doc E). With the need to help these newly freed blacks and protect them from those endorsing things like the Black Codes, states had to develop a constitution with special specifications to black’s rights. The constitutional changes that occurred not only to the state governments but to the national governments as well were the thirteenth amendment that ended slavery, the fourteenth that made blacks citizens, and the fifteenth that gave blacks the right to vote as illustrated in The First Vote (Doc G). The latter developments changed the south and America forever. The entire southern way of life was flipped upside down economically and socially. Sharecropping and the crop-lien system emerged to solve the labor shortages, blacks status increased, and education expanded; these are some of the main results of the Reconstruction Revolution. The Final revolution of this time unfortunately was that of the Redeemers. Since the beginning the conservatives had been fighting reconstruction in the South. The South had always had people (the democrats) opposed to black suffrage. Gideon Wells said, â€Å"The Federal government has no right†¦to dictate the matter of suffrage (Doc D).† To resolve these conservatives would require literacy tests to vote, and reinstate property requirements. These methods were ways around the vague constitutional developments of the 15th amendment. Violence was also used as a means to control the black population in the South. The Klu Klux Klan and White League would use terrorist acts on blacks and lynch many innocent blacks to discourage them from voting as illustrated in (Doc I). Blacks were also segregated from whites, which after the Supreme Court case of Plessy v. Ferguson was deemed legal as long as they had equal opportunities; however, the blacks did not have equal opportunities but it still allowed the whites to avoid the 14th amendment. Finally, in the Compromise of 1877 Rutherford B. Hayes was elected president and withdrew the troops from the south. The north believed that with the vote the blacks could take care of themselves and they also had their eyes focused on the West. However, with the soldiers gone the blacks became once again subject to the will of the whites. This is where history is debated on whether reconstruction was a success because the Redeemer revolution reverted the south back to a segregated area of tension once again. The faà §ade that was America changed significantly from 1860 to 1877. The constitution had been written a century prior leaving out many key issues. To address these issues revolutions took place and in the end change was made. The debate over slavery and cession led to finally freeing those who never deserved oppression. The end of the Civil War brought about the need for black rights and new ways of life. Opposition to these revolutions led to the reverting revolution that turned back the clock taking away once again what so many died for. The social and constitutional developments that helped fuel these revolutions are responsible for some of the nation’s greatest achievements like the 13th, 14th, and 15th amendments, and some of the worst like segregation.

Wall Street

How far will you go to be successful? How far will you go to win? Nothing can illustrate the lengths that a person is willing to take just to profit than in the cutthroat world of stocks. And no place in the world is more ruthless than Wall Street. Wall Street (Stone, 1987) takes its viewers to a behind-the-scenes look at this place in the world where people live and feed on stocks. The entirety of the film tackles a lot of moral conflicts that are involved in the business dealings done within the movie. This is Oliver Stone’s criticism of the mentality of the people who utilized illegal means just to get the biggest profit in the quickest time. Stone criticism not only targeted the corporate raiders whose practices were being exposed in the insider trading scandal in the 1980s, but it was a critique on the quick-buck culture that was prevalent then and even at this time. THE PLOT The plot is traditional and formulaic. A young hotshot, wanting to be successful, gets the opportunity when his persistence pays off as he is hired by a famous veteran. The rookie takes on the job albeit the discovery of the illegalities of the methods. He gets the perks and the movie shows its audience the grandiose rewards he gets. When a conflict of interest arises, he goes against the veteran. He loses everything yet he gets his payback. This has been a formula for a number of movies, and Wall Street is no exception. The young, idealistic hotshot here is Bud Fox, played by Charlie Sheen. He is a stockbroker for a lesser-known Wall Street firm. The hotshot is a dreamer. In one scene in the movie where he just lost a lot of money because of a client, he utters that he dreams of being on the other side of the call sometimes. In subsequent scenes too, it can be observed that Bud does not dream of being a stockbroker forever. To achieve that dream, he constantly calls the office of his hero for a chance of getting an audience and ultimately, impressing him to gain employment under his hero’s wing. The veteran, excessively rich and wealthy, and the movie protagonist’s hero is Gordon Gekko. This role led Michael Douglas to garnering an Academy Award of Lead Performance by an Actor. He is indeed truly worthy of the award as he portrayed the cold and vicious yet in some way appealing Gekko to the hilt. Gekko represents the ultimate corporate raider, the Wall Street shark who buys and closes down companies under their noses for his profit. Yet his methods, though disagreeable, are effective and masterfully justified as evidenced by his Greed is good speech in the movie (to be discussed later). On Gekko’s birthday, Bud shows up in Gekko’s office with a box of Davidoff cigars as a present and a bribe to finally get the opportunity he has been waiting for. Desperate to impress Gekko, Bud blurts out insider information that his father Carl (played by Martin Sheen, Charlie’s real-life father) revealed to him about BlueStar airlines. Carl works for BlueStar and also serves as a union leader there. When Gekko profits out of Bud’s tip, he saw something in the kid that he liked. He saw the killer instinct, the will and determination to do whatever it takes to succeed. He saw a bit of himself in Bud, as he revealed later on in the movie. He then employs Bud to work for him but not as an ordinary broker. He asks Bud to spy on his competition and other illegal acts. At first, Bud hesitates but he eventually agrees. He is rewarded with his works, and not without extravagance. Bud enjoys the luxurious life that his work with Gekko provided for him. The main conflict of the film arises when Bud decides to make BlueStar competitive. Bud enthusiastically pushes forward his proposals to Gekko. Gekko, on the other hand, agrees with the proposals armed with contrasting intentions compared to that of Bud’s. When Gekko and Bud present their plan to BlueStar representatives, including Carl, Carl voices out his opposition as he sees behind the guise that Gekko puts on. Yet, Bud remains to be sold by Gekko’s deception. It did not take much time before Bud realizes what Gekko’s plan really is. When Bud learns that Gekko plans to sell the hangars and planes, he confronts Gekko. When asked why he was wrecking BlueStar, Gekko answers, â€Å"Because it’s wreckable.† From there, Bud sets off a plan to save BlueStar. Eventually they do but not without consequences. Bud is arrested for illegal insider trading by the SEC. Still, he manages to get payback as he lures Gekko into a trap and thus managing to record Gekko’s confession of guilt on tape. The film ends with Bud walking on the steps of a courthouse on his way to his sentencing. ISSUES The Quick-Buck mentality vs. Hard Work and Fair Play Wall Street can be likened to a battle of two fathers over the moral consciousness of a son. This is not the only movie where Stone used this concept. His Vietnam War movie Platoon also shares this conflict (where Charlie Sheen also portrays the role of the â€Å"son† torn between two fathers, one good and another evil). In Wall Street, Carl Fox and Gordon Gekko represent the two opposing sides in the contest over the moral beliefs of Bud Fox, the â€Å"son†. Gekko represents the cutthroat businessman who resorts to all means to gain the biggest profit in the easiest way. He does so through illegal means but not without justification. The list of his reasons is not uncommon and yet is still popularly used even up to these times to justify wrongdoings. These include excuses like â€Å"Everybody does it†, â€Å"There’s something in this for everybody†, â€Å"Nobody gets hurt†, â€Å"As long as we don’t get caught†, etc. This promotes dishonesty in business dealings. But as shown by Gekko, it is this type of people who get to be on top of the hill. The ruthless, the cunning, or the relentless are the ones who succeed and eat up those who strive to compete in the merciless world of business. The implication of the justifications Gekko provides for his actions can be summed up in the common adage, saying that â€Å"if you can’t beat them, join them†. Surely, there are other people in the real world that are similar in nature to Gekko, people who become extremely successful using unethical methods. Competing with these people is one Herculean task to surmount. Thus, there are those who give up on competing with such sharks on ethical grounds and are consequently influenced to follow their lead. In today’s world, it is not surprising to find people like Gekko and the quick-buck mentality that they adhere to, where they prioritize profit over anything else including morals and services to their clients. On the other hand, Carl Fox represents the people who advocate hard work and honesty in business dealings. Carl Fox is not the only character in the film that adheres to such philosophy. One superior of Bud in the Wall Street firm stated, in one of the earlier scenes, that â€Å"good things sometimes take time.† He cites IBM and Hilton as examples. This is a direct contrast to Gekko’s impatient and short-term approach towards business. Success, via the ethical way, takes time. But eventually it will come to those who work hard and remain ethical in their ways. This kind of thinking seems to be overshadowed by the prevalent success of the Gekko-like businessmen. Despite that, there are those who remain stern to keeping their methods unstained by illegalities. They preach that hard work will reap its benefits but it takes time. Gekko scoffs at this conception citing his father as an example of a hardworking man who worked all his life and died of mediocrity. In the present day, there are those who steadfastly hold on to this principle despite all the satirical points made against their cause. Bud Fox in the movie represents the â€Å"son† torn between two fathers, namely Gekko and Carl. He is the student confused on which school of thought to pursue, the quick-buck or fair play. This is actually a mirror of today’s world. Stone intended this movie to reflect the rugged financial wheeling and dealing that is actually happening, especially at the time when the movie was made. The playing field is so dominated by players who have regard profit, wealth and winning above any other consideration. What Bud Fox represents is the individual player who is given a choice on which side to choose, the cunning majority or the blue-collar minority. Stone’s message is a dark warning for those who follow Gekko’s way. As one of Bud’s bosses says it, â€Å"Enjoy it while it lasts, because it never does.† The film ends with both Fox and Gekko getting prosecuted. They may enjoy the riches brought about by their illegal actions but time will come when their misdoings will collect their due. Meanwhile, those who do not heed the call of the â€Å"easy money† are bound to have no worries of retribution. Greed is good? The highlight of the film, what significantly won Michael Douglas his Oscar for Acting, is the scene where he delivers the Greed is Good speech. Such conception was the popular mindset (and alibi) for the profit-obsessed culture in the 1980s market that Stone was criticizing. By this scene, Stone shows his viewers the kind of eloquence and guts that people like Gekko have in defending the actions they do. This scene masterfully and powerfully provides that illustration. Gekko’s claims, amazingly delivered by Douglas, provide a chill to the spine of viewers as it shows just how ruthless and yet appealingly logical Gekko is. He delivers the speech with such composure and bravado that merits cheers and jubilation among his audience and silences his detractors despite the obvious disreputability of his catchphrase. The setting here is that Gekko is trying to take over a company, Teldar Paper. In a shareholders meeting of such company, company management oppose such planned take over by Gekko mainly because of Gekko’s reputation as a company raider. Gekko, on the other hand, rebuffs this voiced out opposition with this grand speech, provided here in part: The point is, ladies and gentlemen: Greed, for lack of a better word, is good. Greed is right; greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms, greed for life, for money, for love, knowledge – has marked the upward surge of mankind and greed, you mark my words – will save not only Teldar Paper but that other malfunctioning corporation called the USA. At first look, he may have a point. As evidenced by the acceptance of his audience, it seems as though Gekko has indeed made a very convincing statement. All development can be traced to man’s insatiable hunger for life, money, love, knowledge, etc. as noted by Gekko. It is seemingly logical to think that greed is the driving force behind every single successful venture of man. If that is so, then it is just right to teach people to be greedy. Right? If this was the case, then the movie should have ended with a decisive statement that Gekko never gets caught. But Stone had a different view. Stone included this speech in the movie to showcase up to what absurd lengths people like Gekko go to in order to twist the facts and values long-cherished by society just to justify their cause and actions. Greed is wanting in excess of something that is never meant to be one’s own. It is an excessive desire to possess more than one needs or deserves. Anything in excess is wrong and can never be good, as declared in Nicomachean ethics. This just proves how twisted Gekko and his kind are. They turn something innately bad to something good just to satisfy their inner selves that there is nothing wrong with what they are doing. They are blinded by their greed on what is truly wrong and write. Greed overcomes them. The desire for winning the deal is more dominant than observing ethics. Even the rewards of money and luxurious living are never enough if one is overrun by greed. In the movie, Gekko and Bud are enjoying the luxurious life yet the audience never gets to examine the splendor of their riches as these are only shown in passing. Such is the life dedicated to greed. It doesn’t give room to gloat in the rewards because it constantly seeks more. The concept of enough eludes them. When Bud confronts Gekko of how much is enough, Gekko struggles to answer. Greed does that to a person. Greed corrupts. Too much of anything corrupts to a point where the boundaries between right and wrong are breached just to temporarily satisfy and insatiable appetite for winning the deal. Greed twists the morality of a person. It changes the priorities of a person involved, in a deal; greed is self-serving instead of serving what the deal embodies, which is the people that will benefit from it. It is this moral corruption that Stone exposes through this movie, the moral corruption brought about by wealth and greed. The legal corruption is only set as a backdrop amidst the crisis in morality that the protagonist of the film is going through. CONCLUSION Oliver Stone’s main message in this film is that the ways of the wicked will ultimately fail. He concludes the movie by Gekko getting caught on tape with a confession of his illegal acts after he falls for a trap set by Bud and the SEC. Bud is also indicted for the things he did while employed by Gekko. The last scene shows him walking towards his sentencing. This ending can be classified as a traditional one. It gives the viewers the old impression that â€Å"good† ultimately triumphs over â€Å"evil†. If the movie happened in reality though, there would have been a very different ending. There is one observable major flaw in the movie. One can only speculate on the reasons why such flaw can be bypassed by Stone (either corporate pressure to leave a good ending or it’s a pun to the romanticism of movies). If Gekko is such a cold, calculating and cunning man, it is highly doubtful whether he would let himself be trapped by such methods. It is more doubtful if he would allow himself to be seen with Bud after Bud was unceremoniously arrested. It is also unlikely that Gekko would not anticipate a wire on Bud when they met near the end of the movie. In summation, the ending is highly doubtful. The relevance of such obvious flaw is that it leaves its viewers (at least, those who recognized such flaw) with no hope of romanticist ideals that such a conflict can be resolved easily. In today’s world, there are a number of Gekko’s around. The flaw of the movie makes viewers realize that a number of Gekko’s out there do exist and are left unscathed and undetected (maybe even untouchable). It is then left to the viewer what to do with such fact of life. Surrounded by sharks and unethical financial players, the present financial manager is faced with a choice, the Gekko-way or the hard way. The movie ends with an easy resolution promoting an ideal situation where the â€Å"bad† guys fail. In the real world, that may not always be the case. It is up to the person whether to abide by ethics and laws in financial dealings or bend such laws and ethical rules because there are those who get away with it and they are the ones on top. The movie provides two ways towards success, the hard and long way or the easy way where rules are only part of the show. Reference: 1. Stone, O.   (1987). Wall Street. California: 20th Century Fox.   

Police Misconduct Essay

What is police misconduct? It can be defined as any action performed by a law enforcement officer that is unethical by established employment guidelines, unconstitutional, or a crime with in itself. When people hear the term â€Å"police misconduct† they automatically think of a police officer using unnecessary force against a civilian. While that is a form of police misconduct it is not only form. Throughout this paper I will bring light to the many types of police misconduct that can happen in the law enforcement industry. While being a police officer, you have guidelines and rules that you need to follow just as if you worked as a chef or even a sales associate you have rules and regulations to follow while at the work place. For police officers though, the rules and regulation still apply while being off duty. Police enforcement officers may use their powers of arrest while off duty, and because of the danger of abusing those powers can cause to individuals and the community, police officers are supposed to be held to a higher standard of conduct, both on duty and off duty, than members of other occupations. Police misconduct can be broken down into 3 categories. Civil, procedural, and criminal. Which means a violation in department policies, a violation in constitutional protections or a violation of the law itself. Not to say that two can’t be broken in one action or even all three at once. Many departments have what is called a â€Å"use of force continuum† which establishes the rule s on what type of force is permissible in response to specific actions that a suspect may perform. These policies are different from department to department. Some may permit officers to use force at the slightest sign of resistance yet others may specifically state that officers may not deploy certain types of force in response to resistance. One type of police misconduct can be the use of excessive force. This means that while a police officer is arresting a person, they use force that is not needed in taking the person in. This can happen in the form of beating a person while making the arrest or using any unnecessary force against the person.  Sometimes police beatings can be racially based or can happen due to an argument between the officer and the person. The use of excessive force in the law enforcement industry is not tolerated in any form. If a police officer is found guilty in using unnecessary force on a person they will be terminated from their job. Using unnecessary force is one of the more know types of police misconduct being that when excessive force is used on a person there is normally charges pressed on the officer and the case is brought into court and therefore into the media. Another type of police misconduct is sexual harassment. This would be when a officer sexually harasses a male or female indi vidual. Most sexual harassment case are from a male officer to a female victim. Some police officers like to take advantage of their authority and will go as far to rape individuals just because they feel that the fact that they are a police officer, they will be able to get away with it. A report done in 2010 showed that 6,613 law enforcement officers throughout the United States were involved with police misconduct. 9.3% was sexual harassment charges of police misconduct. Officer-involved sexual misconduct describes an entire subset of police misconduct that includes non criminal complaints such as consensual sexual activity that occurs while an officer is on-duty, sexual harassment, up to felonys of sexual assault or child molestation. Sexual misconduct was the second most common type of misconduct reported throughout 2010. 618 officers involved in sexual misconduct complaints during that time, 354 were involved in complaints that involved forcible non-consensual sexual activity such as sexual assault or sexual battery. Of the 479 alleged victims of serious s exual misconduct which were tracked, 52%, or 249 were minors and 48%, or 230 were adults. This would indicate that minors are victims of alleged serial offenders more often than adults. Of the 354 officers involved with serious sexual misconduct reports, 56 law enforcement officers were involved in allegations where multiple victims were involved. Another type of police misconduct is known as kickback or bribery. Police officers have numerous opportunities to take financial advantage of those with whom they have dealings. Kickbacks and bribery could come from a store owner who would like extra protection, or from a drug dealer who wants an officer to look the other way. Many police officers get bribed throughout their career. Bribing a police officer is a automatic felony by law. You may not offer a police  officer any amount of money in exchange for a service. Police officers who get caught accepting the bribe will be prosecuted. Recently in Suffolk County a sergeant was found take money from people he believed to be illegal immigrants. He was doing that because he kne w they wouldn’t come forward about the wrongful acts at risk of being sent back to their country. A undercover Spanish police officer was sent out to get pulled over by the sergeant and he did in fact take a 100$ bill from the Spanish undercover and it was caught on camera. SCPD kindly let the sergeant, who has more than 20 years on duty, retire, before he was arrested. He is awaiting trail and could face up to 20 years. Being that he targeted Spanish individuals, he could be charged with a hate crime. In conclusion, Police misconduct is low in the United States because most officers know that they are held at a high level than most members in society, and should be setting a positive example. Police officers also know that just because they have more powers than most individuals they should not be taking advantage of them to benefit personally. Although police misconduct is still a problem that will never totally be fixed, police departments should have harder rules and enforce the law harder on law enforcement officers. By letting Officers retire so they don’t lose their pension before they go on trial to me is wrong and not a way to stop police misconduct.

Hot zone

There are a number of characters in this book, choose one and tell us why you would want to be that person. Throughout this book we are introduced to many interesting and riveting characters but in my opinion one of the best characters in this book would have to be Major Nancy Jaax. She was a veterinarian in the Army, and her work at Fort Detrick in Maryland often took her away from her children. Consequently, she often made up batches of meals in advance so they could easily be thawed and reheated in the microwave (Preston, 1994). She and her husband, Jerry, met in college and both became veterinarians.They eventually entered the military together as members of the Army's Veterinary Corps(Preston, 1994). They lived in Maryland with their two children, Jason and Jaime, and various pets. Nancy's work took her away from her family in other respects, as well, and she missed saying goodbye to her dying father because she felt that leaving during the decontamination mission would be a der eliction of duty (Preston, 1994). Nancy Jaax had to fight to get into the pathology group at the United States Army Medical Research Institute of Infectious Diseases (Preston, 1994).At that time, her status as a married female† made other people feel that she was unqualified for the Job and that she would panic in a dire situation. The military at that time was still a very male-oriented organization. In addition, Nancy had bad reactions to the vaccinations necessary to enter the program (Preston, 1994). She actually wanted to get into the Level 4, or the highest-risk part of the program, because there is no vaccine for those agents. Finally, Nancy's hands tended to move very quickly, and that made others nervous (Preston, 1994).When individuals handle sharp instruments that could be contaminated witn virus-intested b everyone wants to believe that his or ner partner is going to handle these instruments safely. Over the course of time, Nancy battled through each of these objec tions. She studied martial arts to control her movements, and at 5 feet, 4 inches, she could knock a 6-foot-tall man to the ground easily (Preston, 1994). Getting accepted into the program also included her standing up for herself to the colonel in charge of the program (Preston, 1994).She proved her desire and her competency, and by the time of the outbreak at the monkey house in Reston, Nancy Jaax had been promoted to the Chief of Pathology at USAMRIID Preston, 1994). 2. In your opinion did the government react appropriately when they decided to destroy the monkeys in Reston? Why or why not? In my opinion, yes the government did react appropriately when they decided to destroy the monkeys in Reston. The monkeys at a research facility were infected with a strain of Ebola.The military, along with the Centers for Disease Control (CDC), takes on the task of entering the monkey house and destroying the animals in an attempt to keep the virus from Jumping into the human population and c ausing a potentially worldwide crisis (Preston, 1994). The entire facility must be treated as a Hot Zone, and hundreds of monkeys are killed. Scares abound throughout the procedure: one woman's ventilated suit runs out of battery power, a monkey thought to be unconscious wakes up on the operating table while it is being euthanized and tries to bite a soldier, and tears occur in various members' space suits

Jahrod

Textbooks vs. Tablets Jahrod Meyers Central Carolina Technical College Topic:Should tablets replace textbooks in K-12 schools? Specific Purpose:Explaining the advantages and the disadvantages Thesis Statement:Publishing for the K-12 school market is an $8 billion industry, with three companies – McGraw-Hill, Pearson, and Houghton Mifflin Harcourt – capturing about 85% of this market. Tablets are a $35 billion industry with roughly one in three adults owning a tablet. As tablets have become more prevalent, a new debate has formed over whether K-12 school districts should switch from print textbooks to digital textbooks on tablets.Introduction A 4GB tablet filled with 3,500 e-books weighs a billionth of a billionth of a gram more than if it were empty of data – a difference that is approximately the same weight as a molecule of DNA. The same number of physical books would weigh about two tons. In San Francisco, New York, and Los Angeles, robberies related to intern et-enabled handheld devices (including tablets) have accounted for 50, 40, and 25 percent respectively of all robberies in 2012. Manufacturing one tablet requires the extraction of 33 pounds of minerals, 79 gallons of water, and 100 kilowatt hours of fossil fuels resulting in 66 pounds of carbon dioxide.Students who used an interactive, digital version of an Algebra 1 textbook for Apple's iPad in California's Riverside Unified School District in 2012 scored 20 percent higher on standardized tests vs. students who learned with print textbooks. During the 2011-12 school year more than 13,700 US children, aged 5 to 18, were treated in hospitals and doctors' offices for backpack-related injuries such as contusions, sprains, fractures, and strains to the back and shoulders. Transition:getting into the pros and cons. Body I. PRO Tablet a. Tablets help students learn more material faster. b.Tablets can hold hundreds of textbooks on one device, plus homework, quizzes, and other files, elimi nating the need for physical storage of books and classroom materials. c. E-textbooks on tablets cost on average 50-60% less than print textbooks. d. Tablets help students better prepare for a world immersed in technology. II. CON Tablet a. Tablets have too many distractions for classroom use. b. Many students do not have sufficient home internet bandwidth to use tablets. c. The average battery life of a tablet is 7. 26 hours, shorter than the length of a school day. d. Tablets shift the focus of learning from the teacher to the technology. * Transition:In closing, â€Å"Computers are getting smarter all the time. Scientists tell us that soon they will be able to talk to us. (And by ‘they’, I mean ‘computers’. I doubt scientists will ever be able to talk to us. )† Dave Barry. Conclusion I. Opponents of tablets say that they are expensive, too distracting for students, easy to break, and costly/time-consuming to fix. They say that tablets contribute t o eyestrain, headaches, and blurred vision, increase the excuses available for students not doing their homework, require costly Wi-Fi networks, and become quickly outdated as new technologies are released.II. Proponents of tablets say that they are supported by most teachers and students, are much lighter than print textbooks, and improve standardized test scores. They say that tablets can hold hundreds of textbooks, save the environment by lowering the amount of printing, increase student interactivity and creativity, and that digital textbooks are cheaper than print textbooks. III. 43% of Americans read online books, magazines, or newspapers. Amazon announced in July 2010 that e-books were outselling paper books, and a July 2012 report by the Association of American Publishers showed that e-book revenue IV. xceeded that of hardcover books for the first time ever. 80% of publishers now produce e-books. While e-books sales rose 117% from 2010 to 2011, the print book business declin ed 2. 5% in 2011 to $27. 2 billion from $27. 9 billion in 2010. However, over 90% of educational textbooks are still read on paper, and only 30% of textbook titles are available electronically. V. I feel that transfer to tablets isn't a bad idea. Considering you will only have to keep up with the tablet and not 5-6 different books for one class. It will also help the children in K-12 to learn and soon master technology